45 Questions a Social Media / Community Manager should answer before going to a job interview

  1. Have you ever encountered a long debate or discussion or argument with an individual or a company on Twitter? Can you direct me or link me to it?
  2. Did they a) Take the problem offline and call you? OR b) Did they resolve your problem online?
  3. What do you think of hashtags in general? And how do you think companies manage to read your tweet when you hashtag them?
  4. Are you familiar with Listening/Monitoring tools to capture conversations and specific key words about a topic?
  5. If a company is a U.S food & beverage company that sells alcohol and pork products, but not sold regionally in the GCC, What are 10-15 keywords or conversations the company has to monitor or watch for on social media?
  6. Do you think a brand should always apologize on social media? When should they apologize and when should they not?
  7. What do you think of brands that retweet their customers? What kind of tweets from customers are worth being retweeted by a brand?
  8. What do you think of celebrities/brands retweeting a tweet from a follower which says: OMG I love you, you are so cute/amazing!
  9. What do you think of bloggers in general? And can a brand rely on a blogger all the time? What type of strategic partnership does a brand have to have with bloggers?
  10. What is the difference between breaking news and trending news?
  11. Do you think a blogger has to be paid by a company to write a blog post about their products/services?
  12. Do you think a partner blogger who writes positive blog posts about a brand, has the right to write a negative blog post if there are bad news about them?
  13. How did you handle your temper during that debate? How diplomatic and calm you were?
  14. Do you think you can do the same if you are the voice behind a brand? How long do you think angry customers can wait for a brand to reply back?
  15. Do you think there are customer incidents that can be ignored by a brand? Let’s say the brand is a Telco operator?
  16. Do you seek help from your hardcore followers when you are in a heated debate with someone? Why or why not?
  17. Have you managed a brand on Twitter before? If so, can you elaborate the challenges faced?
  18. Do you think a brand needs to be funny on Twitter? Why or why not?
  19. If the answer to no, what do you think are the challenges of a brand on Twitter?
  20. What do you think of James Blunt’s Twitter account? Do you think he is doing the right thing? Can a brand/company do the same thing?
  21. Speaking of hashtags, have you noticed that in our region, hashtags are normally used to attack more than to entertain? Why or why not?
  22. Should a brand participate or respond to a hashtag attacking it? Should they respond by putting the hashtag in their tweet or tweeting without it? Should they respond to the topic or to the person who initiated the hashtag?
  23. If the hashtag is a rumor (like supporting Israel), do you think the brand should rectify/clarify it by responding? Why?
  24. Who should attend to incidents or crises on Twitter? Is it the man behind the account? Are you familiar with PR and crises management on social media?
  25. If you (social media agency) think the brand should not react or respond to an incident on social media, but the client (brand) insists on doing it, what do you think is the solution?
  26. If the brand is known worldwide, do you think they need viral content? Do you think content can go viral organically (without media pay or without an influencer trending it)?
  27. What is your experience with accounts that help trend your content or tweets? Have you dealt with any in the past?
  28. What is the difference between keeping rapport with someone who does not reply to you? Someone who thinks you are bugging him?
  29. What is the difference between a person on social media who keeps rapport, an opportunist, and someone who bribes influencers? Can you define each on Twitter by describing how they act?
  30. What do you think is the number one problem the Saudi society is facing now?
  31. What do you think is the number one problem the Saudi society is facing against the world?
  32. What do you think of the political/religious/societal hashtags and debates happening on Twitter in Saudi Arabia?
  33. How would you handle a community that is attacking your brand/company for political/religious/societal issues that threaten them?
  34. What if an influencer refused? And he happens to be a good blogger, do you think he will write that this brand wanted him to do this to divert the attention?
  35. Do you think a brand can engage on Twitter in shows and events that are not directly sponsored by it? Why or why not?
  36. Can a brand compete with a sponsor on Twitter? For example if Pepsi is the sponsor of Arab Idol, what can Coca Cola do to participate when this is trending on Twitter? Do they keep quiet? Do they shift the attention by introducing a new topic? Do they participate in the show in one way or another?
  37. How would you handle trolls? Individually and from a brand level?
  38. Do you think a brand should block a troll? Why or why not?
  39. How would you spread a positive image for a brand being attacked by hundreds of users and thousands of tweets? Let’s say the brand is attacked for racism against Arabs?
  40. How would you handle critics? Individually and from a brand level?
  41. What do you think of educating critics? Do you think they are willing to learn more about the brand they are criticizing?
  42. What is the difference between a complaint and a criticism on Twitter?
  43. How would you handle troublemakers? Individually and from a brand level?
  44. Who do you think is stronger in creating damage to a brand on Twitter? A troll or a troublemaker?
  45. If you think a troll, a critic, and a troublemaker are different people, what is the difference between every one? In simpler words, how does a troll behave on Twitter? How does a critic behave on Twitter? How does a troublemaker behave on Twitter?

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